1% for the planet
It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable. In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.
When Hobo joined 1% for the Planet, we got fully onboard and did it across all of our brands and wines. To be able to financially do this was a milestone for The Hobo Wine Company as a business and a meaningful step in our ongoing commitment to be an environmentally conscientious business.